Reply - Dick's Sporting Goods

A reply from DICK'S Sporting Goods...

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Click here to read my original letter to DICK'S Sporting Goods from December 16, 2010.

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The reply:

Gotta love the form letter approach... I still don't quite understand why they even bother wasting the forty-four cents on postage for these things.

I see a couple things here... first, that Mary Jo and I are on a first name basis. Second, that the DICK in DICK'S Sporting Goods is all capitalized. Not that I'm implying anything with that or anything. It's just when you use phrases like "ensure our customer's satisfaction", "truly appreciate your time" and "value your patronage" all in the same letter, and neglect to sign the damn thing, it kind of strikes me as contradicting.

I'm still betting that if I walk into this location and try to browse their dart selection, not a thing would be changed. Come to mention it, the darts I had pictured with the original letter that I wrote to DICK'S is of a set I snagged from Sears... and it probably would retail at DICK'S for closer to $45 as opposed to the $8 I spent at Sears.

Ah well, you can't win them all.

Dear Dick's Sporting Goods

Dear Dick's Sporting Goods,

I am writing you today to ask about your supply of various quality dart board supplies. I recently made my first visit to your fine athletics superstore, and was pleased when I found an aisle dedicated to the sport of darts, but was almost immediately displeased when I found the majority of your supplies were of the plastic tipped variety... boards and darts alike.

While I've played on both the traditional bristle boards and the ones intended for plastic tipped darts, my preference is for the former. There's almost nothing quite as satisfying as the solid zzz-THUD!, and there's no doubt that the bristle boards should comprise the lion's share of your darting inventory.

Your steel tipped dart options were quite lacking. There were a few empty slots, and only a few other weight and skill level options for me to pick from out of the Unicorn line. Dick's Sporting Goods, I am a man of moderately sophisticated tastes when it comes to my darts. Material, weight, brand, flights, shaft, ability to change these at will... I wish your store would limit the use of the plastic junk instead of allowing it to take over such what should otherwise be an exceptional section of your shopping establishment.

Otherwise, the rest of your store is quite awesome. Keep up the good work.

Warm regards,

Daniel